About Us

Our mission

Moroccan Heritage, our lifestyle!

Tribal Chic is truly an engaged brand that brings the many different traditions of Morocco to light. Every product thought by our designers is handcrafted by local artisans using different techniques such as embroidery, hand weaving, basketry…etc

Tribal Chic draws its inspiration from Moroccan small villages, old medinas and by getting lost in the souks.

Moroccan culture is very rich from its history. Tribal Chic guarantees Moroccan traditions, and thus commits to perpetuate the Moroccan lifestyle while making it chic and functional with a bohemian touch

    Because this is bigger than us

    From communities throughout different regions of Morocco, every inspired design is crafted with love using local materials (usually natural or recycled) and time-honored skills by makers we have known and worked with for years.

    Every purchase improves the lives of makers by supporting their craft and providing a fair, stable income.

    We offer a way for you to become part of the story, to shop our values, your values and give gifts with meaning.

    We are in this together. Let’s make the world a better place.

    Our values

    Design Collaboration
    Long-Term Partnerships
    Empowered Women
    A Fair Price
    Secure Payment

    How it all started

    We believe that one day local artisans especially Moroccan women will have a stable job, be treated with dignity and participate in perpetuating Moroccan lifestyle for the next generations.

    Tribal Chic’s Founder and Designer, Jihane Assabaa was born and raised in Casablanca. At the age of 17 she leaves Morocco for France where she gets her degree in Materials science engineering,  before pursuing a masters in research in the USA. After going back to Morocco, Jihane felt a need to work for a cause that is bigger than her. With Tribal Chic, Jihane Assabaa as a Moroccan women before all, aim to allow women and people who are often overlooked to all have a chance to thrive and make a significant change in their lives.

    It was being exposed to such a mix of cultures that first fueled Jihane’s drive for original fashion, art and design. She developed a flair for finding and inevitably creating eccentric and colorful clothing and accessories. She wanted to design a clothing line that was unlike any other, one with a meaningful foundation combined with something that could be trendy and traditionnal. Her seamless and chic designs always stand out.

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